Objective:
Develop a distinctive and memorable brand logo for a diet protein shake product. The logo should convey a sense of health, fitness, and nutrition while appealing to a modern, active audience. It should be versatile for use across various media, including packaging, digital platforms, and promotional materials.
Target Audience:
Primary: Fitness enthusiasts, health-conscious individuals, and people looking to lose weight or maintain a healthy diet.
Secondary: General consumers interested in convenient and nutritious meal replacements.
Brand Attributes:
Health & Wellness: The logo should emphasize the product's health benefits, such as high protein content, low calories, and essential nutrients.
Simplicity & Modernity: The design should be clean, modern, and straightforward, reflecting the simplicity and convenience of the product.
Trustworthiness: The logo should inspire confidence in the product’s quality and effectiveness.
Energy & Vitality: The design should evoke feelin